Why are normalized statistics important?

Normalized statistics are important because not every parking company tracks a visitor the same way. If someone visits your site multiple times in a short period of time, some parking companies will recount them if it's been a few hours, some if it's been 12, some 24, some 36, and some 48. By having the same criteria for every parking company, you can better understand the results you're seeing. You will also be able to view the parking company's statistics next to the normalized statistics.